B2B Marketing associate & Social media

It reports to the Marketing Director and is directly related to the company’s overall digital presence in modern media. The objective of the job is to implement innovative strategies in the area of Social media, e-commerce and the company’s website. He works with the internal departments of the company, with international agencies and contributes from the conception of a campaign idea to its execution and measurement of its effectiveness. At the same time, she is involved in a multitude of production processes, including the exhibitions the company participates in.

Responsibilities

  • The management and curation of the Social Media Channels with the planning of the material, the creation and monitoring of the strategy and the creation of the content in collaboration with the Creative Department
  • The editing of material and content creation for any digital placement such as photos and video.
  • Monitoring the progress of campaigns using analytics tools, analyzing the data and creating reports.
  • The curation and maintenance of the B2B and the site which includes the updating of the posted material, the general processing of products (categories, subcategories etc.), the posting of new codes and the curation of any changes to the home page in banners and e-catalogues.
  • The management and development of different types of campaigns in different media such as Viber, SMS, Email Marketing.
  • The preparation of Press Releases and their posting on the company’s Sites or sending them to Mass Media (Newspapers, Magazines etc.). At the same time, the preparation of articles (copywriting) for the needs of the blog sections on the sites.
  • Serving wholesale and retail customers on issues related to the above mentioned objects.

Desirable Qualifications

  • Knowledge of Adobe Photoshop, Adobe Premiere, Canva, Figma for creating Post and editing images and videos
  • Knowledge of META and Google platform (Google Analytics, Google Ads, Google My Business, Google Trends, etc.)
  • Experience in WordPress/ Joomla / Laravel for the operation of Sites
  • Knowledge of using ERP programs, preferably SOFT1
  • Previous experience in platforms such as Yuboto, Mailchimp

Facilities

  • Dynamic working environment in a constantly growing Greek company
  • Full-time employment contract with competitive salary depending on qualifications and experience
  • Continuous education